What if magic was inspired by trick-photography? If you were to look beyond what is possible with sleight of hand and focus on what is not, what would you imagine? Only then would you begin to eng...
Shin Lim has performed with this gaff deck in front of thousands of lay people around the world. For years he has considered this his secret weapon. It is a gaffed deck so advanced that you will appe...
Ken Niinuma is not a household name in the west, but he has quietly amassed a very, very impressive arsenal of original, easy card magic. Joshua Jay discovered Ken on a trip to Japan nearly a decad...
Let's go Dutch is Fritz (with a Z) Alkemade's current working card magic repertoire. Featuring an amazing collection of practical card effects, that were designed for performing in the real worl...
Cause the writing on the back of a playing card to change VISUALLY. The commercial appeal of changing handwriting on a card (not just the card itself) is unusual and unexpected, and with Predichan...
In 1988, David Berglas wrote a book explaining his memory techniques. The book has been out of print for many years, but recently we found a small batch of them! They will never be printed, so for...
They say it's not what you do it's how you do it, so lets get ready to do it right! See one of magic's greatest innovators take a mind boggling, self-working puzzle and turn it into a MAGICAL EVEN...
Bruce Bernstein: Over the years I have worked on and developed many versions of the classic effect, OUT OF THIS WORLD. In fact, the first effect I ever released was called Couples — a version of O...
French born Etienne Pradier is one of the UK's most successful magicians. This is Etienne's second book, and follows on from the huge success of his first, La Magie des Cartes. It contains more ef...
Vanishing Inc. Magic is proud to present the smooth, rhythmic magic of Yannick Chretien. From France, Yannick Chretien has a style that is at once radically visual but also laid back, chilled out. It'...
Simply drop the deck into your spectator's hands and let the spectator feel the ink appear on the edge of the deck in their own hands! Customize your own message at moment's notice. Mak...
This book is not for the specialist magician. The cardist, mentalist etc. It is aimed at the average club magician with basic knowledge of magic and the desire to be a better performer therefore h...
In this first installment of his long-awaited Trilogy of Magic, Robert E. Neale uncovers the profound extent to which human experience is informed by our illusions and the essential role magicians...
Two signed selections appear in the most impossible of locations! The Misdirection Effect is a complete showstopping routine. Something that will stay long in the memory of anyone witnessing it....
Some tricks don't need long explanations and they are normally the best. Vanishing Pen is exactly what the title suggests ... you vanish a pen WHILE THE SPECTATOR HOLDS IT. Doing mag...
Harry Lorayne's autobiography. 94 chapters and many photos tell how a terribly shy poor kid born and raised on the mean streets, the ghetto, of New York City's Lower East Side became The World's...
Cue The Magic by Angelo Carbone is a laughter packed routine that makes a spectator an instant magician. Not only are laughs guaranteed, but the magic is super strong too! Here is the effect. Get rea...
Jermay's room-shattering THREE PHASE mind reading routine. Entertaining a room full of people has never been this easy! Completely impromptu. Can be done on business cards. Phase 1: STA...
Card to canister... with a clear difference. When unveiled at The Magic Castle, magicians returned over and over to watch the moment that seemed impossible... when a card that had been isola...
Artist Edo Huang and Blue Crown present Nautical Playing Cards, a delightful reimagining of a traditional, bordered Bee deck. From the rope pattern and life preservers on the back design through the c...
Watch the trailer to see this amazing effect in full! A named card appears inside a matchbox. Inferno includes the matchbox, cards, and everything you need to perform the effect. It also includes a D...
More than 100 original sleights and effects are packed into "The Complete Walton - Volume 2", making it the perfect pairing with the first volume. This book features some of the most best ca...
Featuring more than 110 card magic tricks using unprepared playing cards, "The Complete Walton - Volume 1" is one of the acclaimed classics of card magic. It features both tricks and sleighs...
Introducing the Sideshow Freaks Deck! This beautiful deck features classic sideshow characters like contortionists, fire-breathers, the bearded lady, and more, with several hidden gems in the intr...
This design was taken from a historic plate in the Bicycle® Brand archives, then updated for the 21st century. The back design is black and white, though we kept the standard four colors on the ba...