Don’t even THINK about calling this a Fire Sale

When something catastrophic happens (like yesterday, when our entire warehouse burned to the ground), we’re all reminded very quickly about the things that really matter. Our staff jumped into action and we were overcome with gratitude.

The second lesson we learned is this: laughing always helps. Some of us were fighting back tears, and then someone suggested we offer a sale on digital products. Damian, our marketing director, didn’t miss a beat. “We’ll call it a…fire sale!” It’s funny. It’s pretty dark, but it’s the joke we all needed at that moment. Thanks Damian.

So many of you have reached out and asked the same two questions: “Is everyone safe?” and “How can we help?” Everyone is safe, which is what matters most.

Here’s how you can help, if you’d like to. You can help by participating in our sale of digital products.

This is the moment you might consider trying our ebooks, which we just released. This is the moment to purchase a Masterclass, or to subscribe. This is the moment to check out one of our–literally–thousands of downloads. Our staff has nominated some of their favorites, and highlighted them at the bottom of this email.

Your support of digital products would be an enormous help right now. At this moment our warehouse is out of commission. But any purchase you make for this Fire Sale (are we really going to call it that? I guess so…) would be so helpful and appreciated to keep things operational while we continue implementation of our new operational plans.

As a courtesy, we’re discounting ebooks, downloads, and past Masterclass sessions by 15%. Just use the code FIRESALE on checkout and we’ll automatically add the discount to your order on any digital goods we produce.

We’re beyond grateful that so many of you have reached out, and that you wish to help. Everything is going to be fine on our end–we’re not looking for (or accepting) donations–we want to do what we do every day: offer the community powerful tools to perform magic. Our inbox is overflowing with well-wishes and good thoughts for our recovery. This is appreciated more than you could possibly know, and we’re using it as fuel to rebuild and recover. We appreciate the consideration for this sale, which we’re going to offer for three days.

Thanks, each of you, for believing in us. We ended our company-wide meeting today by assuring our team and ourselves…this is our moment. This is where we get to do the very best work we’ve ever done.